*Apple
"Apple computers began with a simple idea: that the power of computing should be available and accessible to everyone. On that premise, the personal computer revolution was launched. Our vision of empowering the individual remains the driving force behind Apple, and we continue to deliver information tools that enhance the way people work, learn, and play. Apple's products are designed to work the way people do, allowing them to creatively explore and share ideas. Why not join the 20 million people that now use our systems?
...
Apple Macintosh. The number one name in computing."
Characteristics: Regular voice, Friendly, Informative, Persuasive